Bits and Brews 005: He’Brew Funky Jewbelation & Abobo’s Big Adventure

L’Chaim Sucka!

L’Chaim or to life, is the way Shmaltz runs their business. Originally a contract brewer, someone who comes up with a recipe but then hires someone or someplace else to brew said recipe, founder Jeremy Cowan opened a fully functional brewing facility in Clifton Park, NY in 2013. Shmaltz is known for their tongue-in-cheek approach to marketing and it shows in perhaps no greater detail in this beer. I mean, look at that label. It is glorious in every respect.

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